If a product page has a short description and not much else, Google doesn’t have much to go on. Copying and pasting a description from a manufacturer or supplier is called duplicate content and is also advised against. Modifiers like Deals, 20% Off, Free Shipping, Wide Selection, etc., can give you a boost when placed in the meta description (or title, if it fits) and help you tackle long-tail keywords. For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. Now, Google has added the extra E (experience), making the acronym E-E-A-T. Until recently, Google only ranked YouTube videos in the Suggested Clips, but with the help of the new Seek and Clip data structures, marketers can now rank videos from any site.
Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they're looking for. Using search volume and competition as your measurement, you can create a list of short-tail keywords that are relevant to your business and are being searched for by your target audiences. Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches.
What is an example of an SEO strategy?
If you click on the “View all…” button, you’ll be able to review all your competitors as well as more insightful info. Spy on your competitors’, prospects’, and potential partners’ website traffic. To do that, just type one of the keywords that you found into Google.
Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically. If you don’t use a platform that does this, you can use a sitemap generator tool. Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list.
Getting Content Backlinks and Inbound Links
Your strengths, weaknesses, and opportunities are BHS Links very different. For now, your strategy has been to compete where the big incumbent does not, making the most of your advantage in agility. But you shift focus away from the informational content, unless you can still do a notably better job than the larger, older, more authoritative site.
- This text tells users and Google something about the page you're linking to.
- Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project).
- The first step here is to decide which pages you need to optimize.
- Improve your content's readability on smartphones and tablets to enhance accessibility and stay competitive.
Consistent listings across platforms like Yelp, Yellow Pages, Apple Maps, and industry-specific sites improve trust and visibility in the local pack. Start by identifying websites in your niche with solid domain authority (use tools like Ahrefs or Moz). You can also analyze your competitors' backlink profiles to identify link opportunities you can replicate or improve. Think about your customer’s goals and pain points and come up with content ideas that target relevant keywords. For example, a blog post could target “best jeans for wide hips” or “straight leg vs. bootcut jeans” to help those still gathering information before making a purchase. Once you’ve identified your audience’s questions and structured your website to address them, the next step is to create high-quality, search engine-optimized content.