We hope you enjoyed this guide on on-page SEO vs technical SEO. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. By combining both strategies, businesses can create a strong SEO foundation for long-term success.
Heading Optimization
Before you can optimize your site, you need to choose the right keywords. These are the phrases that your customers are Googling when looking for a business like yours. Once you’ve made a list of target keywords, you want to use them throughout your website. If your focus SEO Anomaly keyword is “SEO Strategy For SAAS Companies”, it would be insane to load all those keywords multiple times in a page.
The review of these metrics will provide you with a bigger picture of your site’s overall performance. You’ll likely discover the main problems that prevent your website from the stable growth of its search engine rankings. Using this information, you can more accurately plan your SEO strategy to ensure a smooth workflow during its implementation. While it doesn’t directly impact your ranking, your meta description can help guide people to choose your listing.
- Compelling and descriptive page titles accurately reflect the content of each page.
- The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content.
- Adding it to relevant pages can boost visibility and drive more traffic.
- When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.
- Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities.
On-Page SEO (also known as On-Site SEO) refers to the practice of optimizing individual pages on a website to improve rankings and attract organic traffic. Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.
Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers. On-page SEO includes both technical and non-technical elements. Resize images to fit their display dimensions to avoid wasting bandwidth. Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality.
eBook: 27 dicas de SEO acionáveis para impulsionar seu site no Google
Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics. I recommend using a schema markup validator because it was originally designed by Google and is completely free to use. All you need to do is purchase an SSL certificate from your web host provider or buy one from a trusted supplier like GoDaddy. The goal is to only change the page URL to your primary keyword.
The Authority for All Things SEO
I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. To have a “mobile-friendly” page, it needs to be easy to read and function properly. A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see.
Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.